Wine, made part of everyday life

PLAYWINE

FINE WINE IMPORT · PRIVATE BOUTIQUE · COMMUNITY  |  SEOUL, KOREA

About Playwine

Bringing wine closer to everyone

Playwine Co., Ltd. is a Seoul-based wine company spanning official importing, a reservation-only private boutique, a 3,000-member community, and tastings & consulting. From first-time drinkers to seasoned collectors, we believe wine should be approachable — yet taken seriously.

01

Import

Exclusive Korean importer of Sárga Borház, Tokaj — with a licensed import & retail operation.

02

Private Boutique

A reservation-only wine boutique in Samseong, Seoul. One party at a time, by appointment.

03

Community

We run "Wine One", a 3,000-member Korean wine community, plus an active blog and Instagram.

04

Events & Consulting

Curated tastings, private dinners, and wine-list consulting for restaurants and bars.

Exclusive Import · Tokaj, Hungary

Sárga Borház

Sárga Borház is the official line of the Disznókő estate in Tokaj, run since 1992 by AXA Millésimes — the owner of Château Pichon Baron and Sauternes first growth Château Suduiraut. It is not a second brand: every wine is made at the estate, from estate fruit, by the Disznókő team.

Of the estate's 150 hectares, 112 hectares of vines form a single unbroken block surrounding the cellar — a historic site regarded for centuries as prime terroir for Tokaji Aszú. Volcanic clay soils give richly botrytized wines an uncommon freshness.

The name comes from the "Yellow Wine House" (Sárga Borház), a neoclassical landmark built in the 19th century by Count Lónyay. With a high share of the native Hárslevelű and Zéta varieties, the wines show a notably bright, fresh style within Tokaj.

1992
AXA Millésimes stewardship
112ha
single-block vineyard
5
cuvées imported to Korea
Disznókő estate panorama The Yellow Wine House Botrytized grapes

The Range

All five cuvées officially imported · On-trade supply and pairing proposals available for restaurants, bars & hotels

DRY WHITE · 750ml

Furmint Dry

2023

The gateway to dry Tokaj. Fresh fruit, lively acidity, and a saline touch.

SWEET · 500ml

Furmint Late Harvest

2021

Directly pressed late-harvest fruit — a light, refreshing sweet wine of fruit and citrus.

SWEET · 500ml

Édes Szamorodni

2018

The most complex of the late-harvest styles; barrel ageing adds depth and a silky richness.

ASZÚ · 500ml

Aszú 5 Puttonyos

2022

The classic form of Tokaji — berry-selected aszú fruit; rich, aromatic, perfectly balanced.

ASZÚ · 500ml

Aszú 6 Puttonyos

2018

The most complex selection of aszú — remarkable structure and a very long finish.

Trade Inquiries

Private Boutique · Seoul

Open by appointment,
for one party at a time

Our boutique in Samseong, Seoul operates on a 100% reservation basis — no walk-ins. We ask about your taste and the occasion, then select wines together, one guest party at a time.

  • LocationSamseong, Seoul (details shared upon reservation)
  • VisitsBy appointment only · no walk-ins
  • ReservationsBy email or Instagram DM
Request a Visit
Vineyard

Community

We drink together, and talk together

Before anything else, Playwine is a community of people who love wine. Tasting notes, market talk, and offline gatherings — you can find us on three channels (in Korean).

Contact & Partnership

Let's create something memorable

Trade supply, boutique reservations, tastings and events, brand collaborations — we welcome partners who share our passion for wine culture. Wineries and estates: we are always open to conversations about representing your wines in Korea.

alex@playwine.co.kr